E-Commerce KPI Study: There's (Finally) a Benchmark for That

Posted by ProfAlfonso Being a digital marketer, I spend my day knee-deep in data. The time I don't spend analysing it, I spend explaining its significance to a client or junior colleague or arguing its significance with a client or senior colleague. But after many debates over the importance of bounce rate, time on site, mobile conversion rate and the colour grey for buttons ...Read the full article