FCB global CEO Carter Murray: ‘We have to focus on talent and culture.’

by Shareen Pathak
When Carter Murray signed on to lead FCB (then known as DraftFCB) in September 2013, he had a huge challenge ahead of him — turn around one of the world’s most well-known agency brands even as it was struggling with decreasing revenues and high-profile client departures. Things have improved slowly but steadily at the IPG shop, which has won a Nestle assignment and won a pitch ...Read the full article