Ford CEO Mark Fields: Interactive Online Experiences Key to Car Sales [Video]

Ford Motor Company President and CEO Mark Fields stressed the importance of interactivity when connecting with consumers using online channels. "We have to make sure that in our marketing efforts we're first-off thinking about online channels, and not just traditional advertising," Fields told me.Read the full article

Ford CEO Mark Fields Says Interactivity Key to Effective Marketing

On site at the North American International Auto Show 2015 in Detroit, Ford Motor Company President and CEO Mark Fields comments on the importance of creating interactive experiences for consumers using online channels.


Ford Unveils the 2016 Ford GT at NAIAS 2015

First look at the 2016 Ford GT, unveiled at the North American Auto Show in Detroit, January 12, 2015.