How 4 Social Media Predictions Impact Email Marketers

) Reading email is the number 1 smartphone activity and, according to Salesforce’s 2015 State of Marketing report, 31% of marketers say their emails are read on a mobile device more than 50% of the time, up from 24% last year. However, brands have been slow to move to a mobile-friendly strategy. At the end of November, just 51% of the more than 150 B2C brands that I track were ...Read the full article