How to avoid the target trap of link quantity

We (the agency I work for) often get SEO briefs that request link targets, or want number of links as a metric for SEO “success” and certainly many clients are still seeing volume of links as a tangible output of delivery, and in turn, an indicator of “value”. However, I think for the most part, the industry are united in this not being a legitimate, useful or helpful thing ...Read the full article