Native Ads Aren’t New: Google and Amazon Were Using Them 10 Years Ago

by Elad Natanson
Native Advertising, Paid Media “The best ideas lose their owners and take on lives of their own.” – N. Bushnell Google and Amazon paved the way in too many areas of modern-day business to even count. But something rarely talked about is how these two giants of the internet era refined and mastered native advertising a dozen years before it became understood and mainstream.Read the full article