Seven big opportunities that wearables offer to marketers

by David Moth
Wearables are widely forecast to follow smartphones as the next major technology trend and there has been a huge amount of hype around products like Google Glass and the Apple Watch. As the technology is still in its infancy the opportunities for marketers have been limited so far, but as always with disruptive technologies it’s those who take risks and act first that will lik ...Read the full article