Storytelling brands: Jaeger's illustrious 130-year heritage

by David Moth
This is the second instalment in my series of posts looking at brands that use storytelling as part of their marketing activities. I won’t bore you with my full definition of what I think storytelling should mean in a marketing context, but suffice to say that I think it should be used to describe authentic content that reveals something interesting and truthful about the busi ...Read the full article