Targeting Views: TalkTalk Gets More Viewable Impressions With DoubleClick Bid Manager and Active View

TalkTalk Telecom Group, a leading TV, broadband, mobile, and phone provider in the U.K., was eager to boost the viewability of its ads while maintaining costs. Having already implemented programmatic buying to reach potential customers at the exact moment they're ready to commit, TalkTalk w ...Read the full article