The Do’s and Don’ts of Retargeting Ads: Top 3 Tips to Optimize Your Retargeting Campaigns

Retargeting is picking up steam in the PPC world, and with good reason. While display campaigns get lower click-through rates than search on average (.5% and 4% respectively), retargeting ads allow the innate branding opportunity found in display advertising to expand to targeting transactional users who are more likely to convert.Read the full article