The New Normal in 2015: ASO Strategies, RTB, & Programmatic Marketing

by Peter Van Der Graaf
Most industry professionals probably already know how app store optimization (ASO), real-time bidding (RTB), and programmatic marketing can impact their business. But what are the things to watch out for? What new trends will 2015 bring us? With more than 1.6 million apps in the three major stores, 2,600 new daily app submissions, and 75 percent of apps never reaching more t ...Read the full article