IKEA PS: Instagram Website
IKEA PS is a 34 piece designer collection.
How to tell everyone about the collection with zero media and production budget?
Using basic features of Instagram, we built a collection 'website' inside the app.
— It echoes the main concept of 2014 PS collection ‘Always on the move’.
— It is designed for smartphones which are always at hand.
— It provides great native experience for Instagram users.
Roman Firainer, Yaroslav Orlov – Creative Directors
Nikolai Fabrika – Digital Creative Director
Timur Abdusheev, Max Demkin – Art Directors
Dmitry Moiseev — Copywriter
Matthew Choudnovski — Strategic Planner
Natalya Ametova — Account Director
Vera Ulitenko — Senior Account Manager
Ksenia Goldberg — Account Manager
How It's Made - Candy Canes
Check my channel for more! All right go to the makers of the show! I don't own this show. All credits go to Discovery! http://science.discovery.com/tv-shows/how-its-made