Why Moving From Data-Driven Marketing to Insight-Driven Marketing Makes Sense

Insight-driven marketing is more valuable than data-driven marketing. Having large data sets, or Big Data, is like having tons of ore. It's heavy, hard to move around, expensive to manage, and not very valuable. It takes teams of people to find, mine, and manage it. However, buried deep inside the data is precious gold; we as marketers need to determine how to show off the bling.Read the full article