Your Google Shopping Campaign Strategy: Targeting Brand vs. Non-Brand Terms

More and more advertisers are shifting budgets towards Google Shopping campaigns due to PLAs’ lower CPC and higher conversion rates. However, compared to text ads, advertisers have less control when it comes to PLAs. If I’m running a text ad for my product Nike Air running shoes, I can enter keywords into my ad groups and use match types to control exactly when my ads will show.Read the full article