2014 Top 10 “Best Perceived” Brands: Amazon & YouTube Take The Lead

by Amy Gesenhues
According to the online market research firm YouGov’s BrandIndex annual brand rankings report, Amazon won the No. 1 spot for “best perceived brand” in the U.S. last year. This is the second consecutive year Amazon has taken the lead after beating Ford for the top spot in 2013 – a brand that fell from No. 2 in 2013 to No. 9 in 2014.Read the full article