Compare Search, Social & Display Performance On Mobile & Desktop [Report]

by Ginny Marvin
In its Q4 2014 Benchmark Report, Marin Software looked at performance by device across social, display and search campaigns running through its platform. Overall, desktops lost 6.3 percent of click share, primarily to smartphones which grew by 4.8 percent. Looking at click-through rate across platforms, Marin saw similar trends across search, social, and display.Read the full article