Consumers Value Video Content Authenticity and Ratings

by Jonathan Crowl
Content Marketing, Executive's Corner, Owned Media, Shared Media For better or for worse, online consumers value authentic content, even when they aren’t entirely sure they trust that content. That’s where online reviews and ratings can make (or break) your firm. According to a recent YouGov report, 87 percent of Americans value online star ratings, and 90 percent value wr ...Read the full article