Global Ecommerce: The $1.2 trillion opportunity outside North America

by Daniel Burstein
According to eMarketer, a marketing research company, ecommerce sales are expected to hit $1.771 trillion this year — with $1.233 trillion of those sales coming from outside North America. Keeping this figure in mind, I sat down with Don Davis, Editor-in-Chief, Internet Retailer, after his trip to Shanghai to get some tips and advice for you as you expand your ecommerce busi ...Read the full article

Global E-commerce: Emerging markets and predictions on future trends

Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at Watch this video, just recorded live at IRCE in Chicago, as MarketingSherpa's Daniel Burstein interviewed Don Davis, Editor-in-Chief, Internet Retailer. Chatting in the MarketingSherpa Media Center, Davis revealed some insights into growth trends in global e-commerce. Davis discussed how e-commerce in China has exploded, with more and more people getting online for the first time and buying products. Marketers should be cognizant of catering to their needs, which include gaining trust through having a live chat and having an effective delivery system. "Nobody in the United States has lived through the kind of growth that China is having right now," he explained. Also, Davis talked about other emerging markets, and the future of global e-commerce. "Looking over the horizon, in the emerging markets, like Russia, Brazil, China, there are still a lot people that are not online, or have just come online and are just trying out online shopping. And we've seen in this in the U.S. -- the longer you're on the Internet, the more you order, you buy more and more," Davis said.