How Foot Locker’s #HorseWithHarden Campaign Put Its Audience to Work

Houston Rockets guard James Harden Just before the holidays, Foot Locker came out with an awesome campaign featuring Houston Rockets shooting guard James Harden, asking users to compete in a virtual game of horse. It wound up being a master-class in how to run a campaign that asks its audience to become participants. I work closely with our retail clients at Simply Measured.Read the full article

Foot Locker x James Harden - Horse With Harden Challenge Recap

NBA star James Harden took on The Internet in a digital battle of the classic pickup game H.O.R.S.E. Watch the video to see how it turned out. #HorseWithHarden #approved