How to Embrace Collaborative Content

by Jess Ostroff
Jay Baer is the President of Convince & Convert, the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author.Read the full article

How to Embrace Collaborative Content - Jay Baer

Welcome to the Content Pros Podcast visual note taking experience. The podcast is produced by Convince & Convert, and hosted by Chris Moody of Oracle and Amber Naslund of Sysomos. Visual note taking is done by Stephanie Crowley of Chrysalis Studios. We kick off the first ever Content Pros Podcast episode with Jay Baer, President of the digital marketing consulting company Convince & Convert. The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker, bestselling author, host of the Social Pros Podcast, and the Jay Today video series. Jay and Content Pros’ host, Amber Naslund, wrote “The Now Revolution” in 2010, predicting that social media will no longer be dedicated to one “social media person”, but instead each department within a business will need at least one person who is plugged into social. That’s coming true right now. SUBSCRIBE: https://www.youtube.com/jaybaer00 iTunes: https://itunes.apple.com/us/podcast/content-pros-podcast/id958284714 Jay’s next prediction is that within the next three years, marketing will move from having a content marketing department back to just one marketing department. Most of the marketing done now is wholly or partially content marketing, so why have a separate department? Jay’s #1 content trend for 2015 is this: embracing cooperative content. Finding customers, employees, associates, and collaborators will become more and more important for content marketers to produce content that is valuable. Watch out for video content, content amplification, and human resources while you’re at it. What did Jay want to be when he grew up? For about a seven-year period of high school into college, Jay’s only goal in life was to be a reporter for the Washington Post, an investigative reporter. “I was a super, super journalism nerd in high school, and did a lot of what you could consider to be content marketing, really content creation, at a young age. I was a huge devotee of ‘All the President’s Men’ and Watergate and all that.”