Should Search Marketers Spend More Time Optimizing for Apps or Mobile Web?

by Ashley Zeckman
The Interactive Advertising Bureau (IAB) released a study this week titled "Apps and Mobile Web: Understanding the Two Sides of the Mobile Coin." The research dove into how mobile users are searching for accessing content and what that means for marketers. According to the study, Internet use on mobile can be divided into two categories: the use of apps and browsing the mobile Web.Read the full article