Question checklist for reviewing your new marketing materials...

by Seth Godin
For that new video, or that new brochure, or anything you create that you're hoping will change minds (and spread): What's it for? When it works, will we be able to tell? What's it supposed to do? Who is it for? What specific group or tribe or worldview is this designed to resonate with? What does this remind you of? Who has used this vernacular before? Is it as well done as the previo.Read the full article