Rumor: Google To Buy Softcard, Indirectly Responsible For Failure Of Google Wallet 1.0

by Greg Sterling
According to a story in TechCrunch today, Google is thinking about buying Softcard (formerly ISIS, compelled to rebrand for obvious reasons). The potential purchase price is rumored to be $100 million or less. With many times that invested and minimal adoption, Softcard is a failure. This is what I and others long ago predicted for the company started in 2010 by three out of ...Read the full article

Meet Softcard™

A free* app available for use with many of the latest smartphones, Softcard uses NFC (near field communication) technology to send payment info at checkout. Download the app and pay with a tap—anywhere contactless payments are accepted.