7 Key Pieces of Advice about Web Content Strategy from Matt Cutts

by Sergio Aicardi
Google Webspam leader Matt Cutts is one of the most influential SEO advice sources. Before he took a voluntary temporary leave last July, he spent over 10 years giving detailed, precise, and sometimes lengthy explanations to many questions that businesses were asking. He recorded more than 500 videos to share his answers.Read the full article

What should I be aware of if I'm considering guest blogging?

I predict that in future Google will penalise guest blogging sites. Any insights on guest blogging as spam? Google baba, Mumbai, India Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters/


The importance of content in the body of a page

A quick reminder from Matt Cutts on the importance of content in the body of a page. More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters/


Should I focus on clarity or jargon when writing content?

Should I write content that is easier to read or more scientific? Will I rank better if I write for 6th graders? Ben Holland, Phoenix, AZ Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters/


How can I make sure that Google knows my content is original?

"Google crawls site A every hour and site B once in a day. Site B writes an article, site A copies it changing time stamp. Site A gets crawled first by Googlebot. Whose content is original in Google's eyes and rank highly? If it's A, then how does that do justice to site B?" Kunal Pradhan, Ahmedabad, India DMCA request: http://www.google.com/dmca.html Google News source attribution metatags: http://www.google.com/support/news_pub/bin/answer.py?answer=191283 Have a question? Ask it in our Webmaster Help Forum: http://www.google.com/support/forum/p/Webmasters?hl=en Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters Russian subtitles provided by Mike Shakin.


What has been the biggest surprise of 2012 for you and your spam team?

What has been the biggest surprise of 2012 for you and your spam team? Danielroofer (aka Daniel Weadley), Camberley, Surrey, UK Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters/


Should I spend more time on improving my content or on fighting scrapers?

Hi Matt I understand that the recent farmer update (Panda) gives a penalty for poor content. Given the penalty scrapers have been outranking original sites. Should webmasters spend time in fighting scrapers directly or work on the poor content? Thx" Sunny, Mumbai, India Have a question? Ask it in our Webmaster Help Forum: http://www.google.com/support/forum/p/Webmasters?hl=en Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters


How much content should be on a homepage?

More or less content on a homepage. There is certainly a difference of opinion here. Pete, UK Have a question? Ask it in our Webmaster Help Forum: http://www.google.com/support/forum/p/Webmasters?hl=en Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters