Beyond Impressions and Reach: Connecting Campaigns to Conversions

"How many impressions can we expect?" "What kind of reach numbers will this get us?" For any of us who direct marketing campaigns, we hear those questions over and over again as we discuss program tactics with our client partners. However, if we want to ensure program success and deliver results that really matter to the C-suite, we need to ask an entirely different questio ...Read the full article