How to Squeeze Every Drop of ROI from Your Lead Sources Using Salesforce

by Sherice Jacob
Customer relationship management (CRM) doesn’t have to be complicated. If you’re using a cloud-based tool like Salesforce, you may be wondering how to gauge the effectiveness of your lead generation efforts. As a marketer, we’re always asking ourselves, “how can I get more ROI out of these leads?” Using Salesforce and accompanying tools like Pardot, you can actually measure th ...Read the full article