Owned Media: An Overview

by Lauren Roitman
In my last post, I briefly touched on one of three points in the promotion trifecta: paid. Looking back, I should have probably started with the linchpin of all media: owned! Today I’m going to take you on a quick stroll through owned media including what it is, why you need it, and how to get started. What Exactly is Owned Media? It’s all in the name, baby.Read the full article