2 Mindhacks to Keep Marketers From Losing Out

by John Gagnon
Science, data, and stats are the lifeblood of digital marketing. But sometimes we need to step away from the numbers to create space for our creative brain to weigh in. Turns out our brains can be tricked, and there are ways marketers can capitalize. Today we’re looking at how the framing effect applies to advertising, and at how your customer’s aversion to loss can influence ...Read the full article