How Brands & Agencies Are Ramping Up To Score The Next Super Bowl Touchdown On Social Media

by Martin Beck
The lights going out during halftime of the 2013 Super Bowl was unexpected, but even more surprising was how one quickly composed tweet from Oreo changed the face of social media marketing around the Super Bowl forever. These days brands searching for their own Oreo moment are going all in to prepare their Super Bowl social efforts, building out war rooms, staffing up and br ...Read the full article