How The Lad Bible blurs editorial and advertising

by Chris Smith
U.K.-based 65twenty, publisher of The Lad Bible, is a clear hit among millennial males, having cornered the pop culture market in the U.K. with millions of followers on Facebook. Its native advertising policy, however, is a bit of a murkier affair. The Lad Bible has been diversifying the content it offers on the back of its success.Read the full article