How to Build Your Brand By Giving It Personality

by Stephen Moyers
For better or worse, the cultural phenomenon known as "Kimye" is here to stay. Visit just about any social media or news website, and you'll be bombarded with images and stories of power couple Kim Kardashian and Kanye West. While their popularity is undeniable, critics question their claim to fame. So how do they maintain their place in the spotlight? Personal branding.Read the full article

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