Multichannel Marketing Makes Measuring ROI Difficult — But Not Impossible

In a more diverse advertising market that spans television, the Internet, radio, and print, it can be difficult to gauge return on investment effectively. Each of these channels has its strengths and weaknesses, but when considering ROI, it’s important to recognize the nuances of the market. A report from AOL Platforms aims to clarify some common misconceptions about ROI metrics.Read the full article