Omnicom adds Atlas tags to DoubleClick-served ads

by John Mcdermott
Recent moves by Google and Facebook have left some industry observers declaring this the dawn of a “walled garden” era of ad tech — one in which brands and agencies need to use a platform’s ad tech when purchasing that platform’s media. But the agency holding company Omnicom Group has found a novel use for Atlas: Checking Google’s math.Read the full article