The Digital Marketer’s Guide to Success in 2015

by Laurie Cutts
2015 is here which means marketers are reflecting on past successes and contemplating what the new year will bring. Digital channels grew by leaps and bounds in 2014, with global advertising spend increasing 16.7 percent and surpassing 25 percent of all media spending for the first time. This trend will continue in 2015 with global spend on digital predicted to jump 15 percent ...Read the full article