The Surprising Link Between Paid and Organic Viral Reach on Facebook

by Dennis Yu
Facebook, Paid Media, Shared Media, Social Promotion You’ve heard brands lament their shrinking organic reach, blaming Facebook’s money-hungry ad machine, hiding behind the complaints of various marketing gurus. Yet folks like the Golden State Warriors drive 8 million impressions and 2 million clicks on a simple 15 second amateur video with no ads.Read the full article