Toyota #OneBoldChoice Super Bowl Effort Invites People To Celebrate Their Dads

by Steve Hall
Working with Saatchi LA, Toyota is ramping up for Super Bowl Sunday with the release of some pre-game content and an invitation to Twitter users to participate. The brand is kicking off the next chapter of its One Bold Choice Leads Another campaign for the Camry. The campaign aims to highlight the importance of dads and their contributions to their families.Read the full article

To Be a Dad | Presented by The Bold New Camry | Toyota

How do you become a good father? Is it something you learn from your parents, or a choice you make on your own? We partnered with director Lauren Greenfield and talked with some of the best dads in professional football like DeMarcus Ware, LaVar Arrington, Fred Jackson and Kurt Warner, to find out for ourselves. In this piece we show that while you can't choose the dad you have, you can choose the dad you'll be. SUBSCRIBE: http://bit.ly/ToyotaSubscribe About Toyota: We’re in the business of making great cars and trucks. But we also work every day to apply and share our know-how in ways that benefit people, the community and our planet in order to build a better tomorrow. We’ve been a part of life in America for over 50 years. And while we’re passionate about making great cars and trucks, our story is about much more than our vehicles. Connect with Toyota USA online: Visit the Toyota WEBSITE: http://bit.ly/ToyotaSite Like Toyota on FACEBOOK: http://bit.ly/ToyotaUSAFB Follow Toyota on TWITTER: http://bit.ly/ToyotaTwitter Follow Toyota on INSTAGRAM: http://bit.ly/ToyotaInsta +1 Toyota on GOOGLE+: http://bit.ly/ToyotaUSAGplus To Be a Dad http://www.youtube.com/user/ToyotaUSA


Amy Purdy’s Bold Dad | Presented by The Bold New Camry | Toyota

Amy Purdy has an uplifting story that inspires countless people including her dad. He’s been amazed by her bold life. SUBSCRIBE: http://bit.ly/ToyotaSubscribe About Toyota: We’re in the business of making great cars and trucks. But we also work every day to apply and share our know-how in ways that benefit people, the community and our planet in order to build a better tomorrow. We’ve been a part of life in America for over 50 years. And while we’re passionate about making great cars and trucks, our story is about much more than our vehicles. Connect with Toyota USA online: Visit the Toyota WEBSITE: http://bit.ly/ToyotaSite Like Toyota on FACEBOOK: http://bit.ly/ToyotaUSAFB Follow Toyota on TWITTER: http://bit.ly/ToyotaTwitter Follow Toyota on INSTAGRAM: http://bit.ly/ToyotaInsta +1 Toyota on GOOGLE+: http://bit.ly/ToyotaUSAGplus http://www.youtube.com/user/ToyotaUSA


Amy’s Dad Tells Her Story | Presented by The Bold New Camry | Toyota

Any man can be a father, but it takes #OneBoldChoice to be a dad. Amy Purdy kicks off our celebration of bold dads leading up to the big game. SUBSCRIBE: http://bit.ly/ToyotaSubscribe About Toyota: We’re in the business of making great cars and trucks. But we also work every day to apply and share our know-how in ways that benefit people, the community and our planet in order to build a better tomorrow. We’ve been a part of life in America for over 50 years. And while we’re passionate about making great cars and trucks, our story is about much more than our vehicles. Connect with Toyota USA online: Visit the Toyota WEBSITE: http://bit.ly/ToyotaSite Like Toyota on FACEBOOK: http://bit.ly/ToyotaUSAFB Follow Toyota on TWITTER: http://bit.ly/ToyotaTwitter Follow Toyota on INSTAGRAM: http://bit.ly/ToyotaInsta +1 Toyota on GOOGLE+: http://bit.ly/ToyotaUSAGplus http://www.youtube.com/user/ToyotaUSA