3 Buyer Persona Tools That Will Make Your Life Easier

by Carly Stec
So I have this friend named Maggie... Maggie is a 30-45 year old (ladies never reveal their age) marketing manager, tasked with revamping her company's online presence, while generating a high volume of educated leads to pass off to her sales team. The thing about Maggie is that she's not real, per say, but we treat her like she is.Read the full article