5 Clues That Something Is Wrong with Your Data

by Caitlin Halpert
Just because you’re looking at data in a spreadsheet, pivot table, or even an engine UI, does not mean it’s correct or should be taken at face value. Here are some clear hints that something is wrong with your numbers and requires a deeper dive: 1. Any metric declined more than 100% Pulling data without looking it over might lead you to believe, say, that clicks are down a lo ...Read the full article