A CMO’s View: Taco Bell’s Chris Brandt Makes Mobile A Priority & It Has Paid Off With Nearly 2M App Downloads

by Amy Gesenhues
Taco Bell has more than proven it’s mobile marketing acumen. Two months ago, when the brand launched its mobile app, 75 percent of the 5,900 participating Taco Bell restaurants received orders via the app, pushing it to the top spot in the Food and Drink category on iTunes that day. The app remained one of iTune’s top ten Food and Drink apps during its launch week, and is a ...Read the full article