Build vs. Buy: Why Top Brands Are Leaning on Freelancers to Build Hybrid Newsrooms

by Alyssa Hertig
As we speak, marketing directors around the country are being tasked with an exciting but unenviable challenge: “Do content marketing.” But how? It’s difficult to know where to begin. Do you spend months building the perfect in-house team? Hire a bunch of freelancers? Or embrace some combination of the two? Each brand will necessarily reach different answers to fit its specific needs.Read the full article