Everything You Need To Know About Sponsored Content

Posted by ChadPollitt This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high.Read the full article

Last Week Tonight with John Oliver: Native Advertising (HBO)

The line between editorial content and advertising in news media is blurrier and blurrier. That's not bullshit. It's repurposed bovine waste.

  • NYT Readers Spend Same Amount of Time on Paid Posts as News Stories

    blogs.wsj.com - 21 readers, 19 Tweets - Readers of the are spending roughly the same amount of time on advertiser-sponsored posts as on news stories, according to Meredith Levien, the executive vice president of advertising for The Times. Speaking at the American Association of Advertising Agencies’ public relations forum in New York on Wednesday, Ms. Levien said that in some cases ad...

  • Native Ad Workshop Leaves FTC Perplexed

    adweek.com - 19 readers, 134 Tweets - A day-long examination of native advertising left regulators with no clear direction about how to police what has become digital media's hottest ad format.