How NBC turned the Super Bowl into a ‘TV Everywhere’ ad

by Eric Blattberg
NBC’s Super Bowl Sunday broadcast won’t exclude football fans without a pay-TV package. On Monday, NBC announced “Super Stream Sunday,” a livestream of the Super Bowl XLIX matchup between the Seattle Seahawks and the New England Patriots. Online viewers will be able to watch the game without putting in any authentication credentials, turning the most-watched television event o ...Read the full article