How to Get a Bigger Content Budget in 2015

by Celine Roque
This article was written by Celine Roque and Natalie Burg. If there’s a universal New Year’s resolution for marketers, it seems to be securing a bigger budget for content. Contently’s recent survey of 600 marketers showed that with more resources, marketers believe that they can deliver two to five times more brand lift or ROI. This isn’t just wishful thinking.Read the full article