Look out ‘Serial': Agencies take a crack at podcasts

by Tanya Dua
Agencies are getting in on the podcast game. TBWA has unveiled its own series, while R/GA is in the production stage. Huge’s content strategy team is also brainstorming on one of their own. And while it would be tempting to blame the success of “Serial,” nearly 13 million Americans reported listening to podcasts daily last year — before the serialized whodunit became a sensation.Read the full article