Nikon Wins by Putting Their Camera in the Hands of Two Beautiful Dads With an Amazing Story

by Amanda Walgrove
Enough with “millennials” and “Generation Y.” Camera company Nikon has a new name for the social media savvy who document every moment of their lives: Generation Image. “More than any before, this generation speaks through its images,” the “I Am Generation Image” website states. “So we sent a Nikon camera on a journey to help seven people, with something to say, make their mark.Read the full article

I Am Generation Image

This generation creates tens of thousands of images in the blink of an eye. Our images speak for us. Will you be heard? See how you can be part of #IAMGenerationImage here:

Nikon I Am Generation Image: Kordale & Kaleb

Client: Nikon
Product: NIkon D750
Date Finished: 12/23/14
Title: “Kordale & Kaleb”
Editor: Paul La Calandra
Director: Douglass Gautraud
Production Company: Interrogate
Agency: McCann Erikson
Agency Producer: Kathy Love
Creative Director: Cameron Fleming/Calvin Lyte
ECD: Larry Platt/Thomas Sullivan