Pinterest Acquires Product Recommendation Startup To Improve Ad Targeting

by Martin Beck
In a move that should improve its ad targeting ability, Pinterest today announced that it has acquired Kosei, a Palo Alto-based marketing startup that specializes in personalized product recommendations. Kosei’s machine learning technology maps the 400 relationships between 30 million products, which maps nicely with Pinterest’s move to accelerate its efforts to make money.Read the full article