Seven Conversion Rate Tactics That Increased Sales by $21 Million

Website conversion experts boast about increases in conversion rate percentages. But what it really should come down to is money—revenue increases. I mean, if you have 10 sales per year, and I help you get 11 sales per year, that's a whole 10% lift in conversion rate. Sounds awesome, right? Not if you pay me $500 to do the job and your average order value is $10.Read the full article