The No. 1 Mistake That Even Some Brilliant Social Media Marketers Make

Here's a common scenario: A social media team develops the plan for an innovative social program. They race enthusiastically toward the finish line, putting all their energy into the many creative, technical, and logistical issues involved in designing a program and getting it online. Finally, just weeks or days before launch—or in some cases, even the day after launch—sudden ...Read the full article