WTF is missed-call marketing?

by Shareen Pathak
Twitter’s acquisition of India-based Zipdial has got a lot of people scratching their heads. What, exactly, the company does is a mystery to many. While it may describe itself as a “marketing and engagement service,” what Zipdial does best is known as missed-call marketing. An obscure mobile offshoot of permission marketing, missed-call marketing is just what it sounds like: C ...Read the full article

'Kan Khajura Tesan' by Hindustan Unilever Limited

HUL's innovative mobile marketing initiative, 'Kan Khajura Tesan' has been recognised with the prestigious Lions Gold awards at Cannes. It has been awarded three golds in the use of audio, use of mobile and response/real time activity categories.

  • Marketing a missed call - 21 readers, 125 Tweets - A TELEVISION advertisement in India for a mobile-phone operator opens with four friends staring forlornly at their car’s smashed windshield. “Call the police,”...