5 Call Tracking Mistakes that Are Hurting Your PPC Campaigns

Phone calls are new territory for paid search marketers. Sure, you can rattle off your average CPC, CTR, and CPA. But do you know your cost per call conversion and other call metrics? Do you know if your call conversions are turning into revenue? To help get your call tracking up to speed, here are five of the most common call tracking mistakes that could be hurting your PPC performance. 1.Read the full article